Sunday, September 21, 2008

INDIFFERENT


In the same way that dozens of cars just like the one that you just drove off the lot with seem to appear on the journey home, I have begun to notice other houses for sale.


On a jog through the neighborhood today, I noticed a realtor sign up ahead, and almost tripped as I read the tightly spaced letters on the bottom of the sign that spelled out "INDIFFERENT." Being somewhat new to the home seller's rodeo, I just assumed that maybe I was missing out on an unorthodox strategy and made a mental note to ask our realtor "Does that attitude ever work?" At this point, I am willing to try anything.


But of course, as is usually the case in my life, I was mistaken. The sign actually bragged "I'M DIFFERENT," and through a combination of middle aged eyesight and a general case of being not too bright, I made the assumption. And we all know what happens when we make assumptions.


These are trying times in many industries, not the least of which is real estate. Many thousands of home owners are wondering what is the best and most successful strategy. Maybe leaving a plate of cookies under the sign is the answer. Or perhaps a sign that says "Three free lawn mowings if you buy now!" would do the trick. Although soon it will have to be edited to say "snow shovelings." Unfortunately I am not wealthy enough to advertise "Buy one get one free."


So, as I wait for my home to sell, I will get my eyes examined. Maybe there is a way to include an eye exam as part of the deal....